for Promomed

Update: 25.02.2025

Last week: 7 week 2024 (10.02.2025 - 16.02.2025)

Last full month: January 2025


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 9 450 8.5% 12.3% 0 20 736 497 8.8% 9.3% 0 8.5%
MoM 33 837 -14.9% 12.9% -0.6 69 344 094 -8.9% 9.3% -0.2 -11.2%
YTD 56 410 25.4% 12.8% 1.7 118 158 855 17.3% 9.4% -0.2 8.3%
MAT 432 870 23.6% 12.5% 3.2 856 481 692 23.5% 9.3% 1.3 -7.6%
BRAINMAX
WoW 2 354 1.4% 100.0% 0 8 287 814 3.3% 100.0% 0 1.4%
MoM 8 486 -17.2% 100.0% 0 30 256 382 -13.9% 100.0% 0 -17.2%
YTD 14 285 113.0% 100.0% 0 50 529 736 110.7% 100.0% 0 113.0%
MAT 90 246 81.5% 100.0% 0 313 269 595 81.3% 100.0% 0 81.5%
GOLDLINE PLUS
WoW 17 583 10.8% 44.9% 0.5 57 432 826 9.6% 36.4% -0.2 9.7%
MoM 65 341 9.4% 45.4% -1.2 211 436 517 11.8% 37.6% -0.3 12.2%
YTD 106 311 -3.4% 45.2% 1.6 345 831 236 -3.2% 37.2% 1.3 -6.8%
MAT 825 366 -5.7% 45.7% 0.4 2 591 427 626 -5.3% 37.3% -2.1 -6.6%
MIGRENIUM
WoW 9 506 3.8% 0.4% 0 3 273 043 4.3% 0.5% 0 5.0%
MoM 33 141 -10.0% 0.3% 0 11 562 682 -10.1% 0.5% 0 -4.3%
YTD 56 173 -33.3% 0.4% -0.2 19 494 645 -14.6% 0.5% -0.1 -1.0%
MAT 539 764 -16.1% 0.5% -0.1 178 322 656 36.5% 0.6% 0.1 0.7%
MODELAX-N
WoW 36 758 4.7% 23.4% 0.5 18 872 328 4.4% 16.6% 0.3 2.6%
MoM 131 900 12.7% 21.1% 2.5 67 843 771 14.2% 14.8% 1.8 -0.4%
YTD 219 964 10.7% 21.8% 0.7 113 066 671 42.3% 15.3% 2.6 6.9%
MAT 1 484 763 19.4% 21.8% 2.6 692 901 093 64.2% 14.5% 3.7 5.3%
REDUXIN
WoW 12 806 10.1% 32.7% 0.1 71 330 274 11.3% 45.2% 0.5 9.7%
MoM 45 654 12.6% 31.7% 0.1 244 184 975 11.5% 43.5% -0.4 12.2%
YTD 75 266 -11.6% 32.0% -1.8 407 614 635 -11.7% 43.9% -2.6 -6.8%
MAT 585 567 -7.8% 32.4% -0.4 3 109 242 824 5.0% 44.8% 2.1 -6.6%
REDUXIN FORTE
WoW 4 040 8.1% 10.3% -0.1 18 043 459 9.4% 11.4% -0.1 9.7%
MoM 14 054 12.6% 9.8% 0 63 041 555 12.9% 11.2% 0 12.2%
YTD 23 558 7.0% 10.0% 1.3 105 482 409 7.7% 11.4% 1.5 -6.8%
MAT 168 892 0.7% 9.3% 0.7 729 256 630 7.7% 10.5% 0.7 -6.6%
SALVISAR
WoW 17 939 6.8% 2.3% 0 8 577 140 6.8% 2.2% 0 5.0%
MoM 54 730 -5.1% 1.8% -0.1 25 850 376 -1.0% 1.7% 0 -2.3%
YTD 96 538 72.5% 1.9% 0.9 45 751 739 130.6% 1.8% 1 -4.6%
MAT 612 369 27.7% 1.6% 0.4 266 849 845 67.3% 1.5% 0.5 -6.0%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 56 410 25.4% 12.8% 1.7 118 158 855 17.3% 9.4% -0.2 8.3%
BRAINMAX 14 285 113.0% 100.0% 0 50 529 736 110.7% 100.0% 0 113.0%
GOLDLINE PLUS 106 311 -3.4% 45.2% 1.6 345 831 236 -3.2% 37.2% 1.3 -6.8%
MIGRENIUM 56 173 -33.3% 0.4% -0.2 19 494 645 -14.6% 0.5% -0.1 -1.0%
MODELAX-N 219 964 10.7% 21.8% 0.7 113 066 671 42.3% 15.3% 2.6 6.9%
REDUXIN CAPS 75 266 -11.6% 32.0% -1.8 407 614 635 -11.7% 43.9% -2.6 -6.8%
REDUXIN FORTE 23 558 7.0% 10.0% 1.3 105 482 409 7.7% 11.4% 1.5 -6.8%
SALVISAR 96 538 72.5% 1.9% 0.9 45 751 739 130.6% 1.8% 1 -4.6%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 432 870 23.6% 12.5% 3.2 856 481 692 23.5% 9.3% 1.3 -7.6%
BRAINMAX 90 246 81.5% 100.0% 0 313 269 595 81.3% 100.0% 0 81.5%
GOLDLINE PLUS 825 366 -5.7% 45.7% 0.4 2 591 427 626 -5.3% 37.3% -2.1 -6.6%
MIGRENIUM 539 764 -16.1% 0.5% -0.1 178 322 656 36.5% 0.6% 0.1 0.7%
MODELAX-N 1 484 763 19.4% 21.8% 2.6 692 901 093 64.2% 14.5% 3.7 5.3%
REDUXIN CAPS 585 567 -7.8% 32.4% -0.4 3 109 242 824 5.0% 44.8% 2.1 -6.6%
REDUXIN FORTE 168 892 0.7% 9.3% 0.7 729 256 630 7.7% 10.5% 0.7 -6.6%
SALVISAR 612 369 27.7% 1.6% 0.4 266 849 845 67.3% 1.5% 0.5 -6.0%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 9 450 8.5% 12.3% 0 20 736 497 8.8% 9.3% 0 8.5%
BRAINMAX 2 354 1.4% 100.0% 0 8 287 814 3.3% 100.0% 0 1.4%
GOLDLINE PLUS 17 583 10.8% 44.9% 0.5 57 432 826 9.6% 36.4% -0.2 9.7%
MIGRENIUM 9 506 3.8% 0.4% 0 3 273 043 4.3% 0.5% 0 5.0%
MODELAX-N 36 758 4.7% 23.4% 0.5 18 872 328 4.4% 16.6% 0.3 2.6%
REDUXIN CAPS 12 806 10.1% 32.7% 0.1 71 330 274 11.3% 45.2% 0.5 9.7%
REDUXIN FORTE 4 040 8.1% 10.3% -0.1 18 043 459 9.4% 11.4% -0.1 9.7%
SALVISAR 17 939 6.8% 2.3% 0 8 577 140 6.8% 2.2% 0 5.0%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 33 837 -14.9% 12.9% -0.6 69 344 094 -8.9% 9.3% -0.2 -11.2%
BRAINMAX 8 486 -17.2% 100.0% 0 30 256 382 -13.9% 100.0% 0 -17.2%
GOLDLINE PLUS 65 341 9.4% 45.4% -1.2 211 436 517 11.8% 37.6% -0.3 12.2%
MIGRENIUM 33 141 -10.0% 0.3% 0 11 562 682 -10.1% 0.5% 0 -4.3%
MODELAX-N 131 900 12.7% 21.1% 2.5 67 843 771 14.2% 14.8% 1.8 -0.4%
REDUXIN CAPS 45 654 12.6% 31.7% 0.1 244 184 975 11.5% 43.5% -0.4 12.2%
REDUXIN FORTE 14 054 12.6% 9.8% 0 63 041 555 12.9% 11.2% 0 12.2%
SALVISAR 54 730 -5.1% 1.8% -0.1 25 850 376 -1.0% 1.7% 0 -2.3%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MIGRENIUM


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SALVISAR


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs