Mi.Business.Console

for Promomed

Update: 25.02.2025

Last week: 7 week 2024 (10.02.2025 - 16.02.2025)

Last full month: January 2025

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BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	9 450	8.5%	12.3%	0	20 736 497	8.8%	9.3%	0	8.5%
MoM	33 837	-14.9%	12.9%	-0.6	69 344 094	-8.9%	9.3%	-0.2	-11.2%
YTD	56 410	25.4%	12.8%	1.7	118 158 855	17.3%	9.4%	-0.2	8.3%
MAT	432 870	23.6%	12.5%	3.2	856 481 692	23.5%	9.3%	1.3	-7.6%
BRAINMAX
WoW	2 354	1.4%	100.0%	0	8 287 814	3.3%	100.0%	0	1.4%
MoM	8 486	-17.2%	100.0%	0	30 256 382	-13.9%	100.0%	0	-17.2%
YTD	14 285	113.0%	100.0%	0	50 529 736	110.7%	100.0%	0	113.0%
MAT	90 246	81.5%	100.0%	0	313 269 595	81.3%	100.0%	0	81.5%
GOLDLINE PLUS
WoW	17 583	10.8%	44.9%	0.5	57 432 826	9.6%	36.4%	-0.2	9.7%
MoM	65 341	9.4%	45.4%	-1.2	211 436 517	11.8%	37.6%	-0.3	12.2%
YTD	106 311	-3.4%	45.2%	1.6	345 831 236	-3.2%	37.2%	1.3	-6.8%
MAT	825 366	-5.7%	45.7%	0.4	2 591 427 626	-5.3%	37.3%	-2.1	-6.6%
MIGRENIUM
WoW	9 506	3.8%	0.4%	0	3 273 043	4.3%	0.5%	0	5.0%
MoM	33 141	-10.0%	0.3%	0	11 562 682	-10.1%	0.5%	0	-4.3%
YTD	56 173	-33.3%	0.4%	-0.2	19 494 645	-14.6%	0.5%	-0.1	-1.0%
MAT	539 764	-16.1%	0.5%	-0.1	178 322 656	36.5%	0.6%	0.1	0.7%
MODELAX-N
WoW	36 758	4.7%	23.4%	0.5	18 872 328	4.4%	16.6%	0.3	2.6%
MoM	131 900	12.7%	21.1%	2.5	67 843 771	14.2%	14.8%	1.8	-0.4%
YTD	219 964	10.7%	21.8%	0.7	113 066 671	42.3%	15.3%	2.6	6.9%
MAT	1 484 763	19.4%	21.8%	2.6	692 901 093	64.2%	14.5%	3.7	5.3%
REDUXIN
WoW	12 806	10.1%	32.7%	0.1	71 330 274	11.3%	45.2%	0.5	9.7%
MoM	45 654	12.6%	31.7%	0.1	244 184 975	11.5%	43.5%	-0.4	12.2%
YTD	75 266	-11.6%	32.0%	-1.8	407 614 635	-11.7%	43.9%	-2.6	-6.8%
MAT	585 567	-7.8%	32.4%	-0.4	3 109 242 824	5.0%	44.8%	2.1	-6.6%
REDUXIN FORTE
WoW	4 040	8.1%	10.3%	-0.1	18 043 459	9.4%	11.4%	-0.1	9.7%
MoM	14 054	12.6%	9.8%	0	63 041 555	12.9%	11.2%	0	12.2%
YTD	23 558	7.0%	10.0%	1.3	105 482 409	7.7%	11.4%	1.5	-6.8%
MAT	168 892	0.7%	9.3%	0.7	729 256 630	7.7%	10.5%	0.7	-6.6%
SALVISAR
WoW	17 939	6.8%	2.3%	0	8 577 140	6.8%	2.2%	0	5.0%
MoM	54 730	-5.1%	1.8%	-0.1	25 850 376	-1.0%	1.7%	0	-2.3%
YTD	96 538	72.5%	1.9%	0.9	45 751 739	130.6%	1.8%	1	-4.6%
MAT	612 369	27.7%	1.6%	0.4	266 849 845	67.3%	1.5%	0.5	-6.0%

---

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	56 410	25.4%	12.8%	1.7	118 158 855	17.3%	9.4%	-0.2	8.3%
BRAINMAX	14 285	113.0%	100.0%	0	50 529 736	110.7%	100.0%	0	113.0%
GOLDLINE PLUS	106 311	-3.4%	45.2%	1.6	345 831 236	-3.2%	37.2%	1.3	-6.8%
MIGRENIUM	56 173	-33.3%	0.4%	-0.2	19 494 645	-14.6%	0.5%	-0.1	-1.0%
MODELAX-N	219 964	10.7%	21.8%	0.7	113 066 671	42.3%	15.3%	2.6	6.9%
REDUXIN CAPS	75 266	-11.6%	32.0%	-1.8	407 614 635	-11.7%	43.9%	-2.6	-6.8%
REDUXIN FORTE	23 558	7.0%	10.0%	1.3	105 482 409	7.7%	11.4%	1.5	-6.8%
SALVISAR	96 538	72.5%	1.9%	0.9	45 751 739	130.6%	1.8%	1	-4.6%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	432 870	23.6%	12.5%	3.2	856 481 692	23.5%	9.3%	1.3	-7.6%
BRAINMAX	90 246	81.5%	100.0%	0	313 269 595	81.3%	100.0%	0	81.5%
GOLDLINE PLUS	825 366	-5.7%	45.7%	0.4	2 591 427 626	-5.3%	37.3%	-2.1	-6.6%
MIGRENIUM	539 764	-16.1%	0.5%	-0.1	178 322 656	36.5%	0.6%	0.1	0.7%
MODELAX-N	1 484 763	19.4%	21.8%	2.6	692 901 093	64.2%	14.5%	3.7	5.3%
REDUXIN CAPS	585 567	-7.8%	32.4%	-0.4	3 109 242 824	5.0%	44.8%	2.1	-6.6%
REDUXIN FORTE	168 892	0.7%	9.3%	0.7	729 256 630	7.7%	10.5%	0.7	-6.6%
SALVISAR	612 369	27.7%	1.6%	0.4	266 849 845	67.3%	1.5%	0.5	-6.0%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	9 450	8.5%	12.3%	0	20 736 497	8.8%	9.3%	0	8.5%
BRAINMAX	2 354	1.4%	100.0%	0	8 287 814	3.3%	100.0%	0	1.4%
GOLDLINE PLUS	17 583	10.8%	44.9%	0.5	57 432 826	9.6%	36.4%	-0.2	9.7%
MIGRENIUM	9 506	3.8%	0.4%	0	3 273 043	4.3%	0.5%	0	5.0%
MODELAX-N	36 758	4.7%	23.4%	0.5	18 872 328	4.4%	16.6%	0.3	2.6%
REDUXIN CAPS	12 806	10.1%	32.7%	0.1	71 330 274	11.3%	45.2%	0.5	9.7%
REDUXIN FORTE	4 040	8.1%	10.3%	-0.1	18 043 459	9.4%	11.4%	-0.1	9.7%
SALVISAR	17 939	6.8%	2.3%	0	8 577 140	6.8%	2.2%	0	5.0%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	33 837	-14.9%	12.9%	-0.6	69 344 094	-8.9%	9.3%	-0.2	-11.2%
BRAINMAX	8 486	-17.2%	100.0%	0	30 256 382	-13.9%	100.0%	0	-17.2%
GOLDLINE PLUS	65 341	9.4%	45.4%	-1.2	211 436 517	11.8%	37.6%	-0.3	12.2%
MIGRENIUM	33 141	-10.0%	0.3%	0	11 562 682	-10.1%	0.5%	0	-4.3%
MODELAX-N	131 900	12.7%	21.1%	2.5	67 843 771	14.2%	14.8%	1.8	-0.4%
REDUXIN CAPS	45 654	12.6%	31.7%	0.1	244 184 975	11.5%	43.5%	-0.4	12.2%
REDUXIN FORTE	14 054	12.6%	9.8%	0	63 041 555	12.9%	11.2%	0	12.2%
SALVISAR	54 730	-5.1%	1.8%	-0.1	25 850 376	-1.0%	1.7%	0	-2.3%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N

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VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

MIGRENIUM

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

SALVISAR

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

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REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

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